We are glad to present here a brand new article written for CSED’s readers by Diego Alonso Huerta J., a young virtual ethnographer based in Helsinki. It consists in an innovative methodological proposal for the study of a fascinating online social phenomenon: Twitch Plays Pokemon (TPP), a mass played videogame experience that involved users from […]

  The 24th of June 2014 Leaft Coast Press released the “Handbook of Anthropology in Business” edited by Rita Denny and Patricia Sunderland. The work is a broad coverage of theory and practice around the world that demonstrates the vibrant tensions and innovation that emerge in intersections between anthropology and business and between corporate worlds […]

Etnografia Digitale, differenze teoriche, metodologiche e tecniche tra etnografia digitale e netnografia.

  Sempre più la ricerca in ambito marketing tende ad utilizzare i metodi antropologici ed etnografici per i propri fini di business; le applicazioni sono molteplici: si va dal product design e development, al branding, fino ad arrivare allo studio delle culture organizzative e dei trend del mercato globale. Questo tipo di marketing culturale sta […]